On Dec12-13,the fourth China Brand Conference and 2020 China  Annual Integrity Entrepreneurs Recognition Conference was held in Beijing.

China Brand Conference is an important platform to implement the relevant brand strategic deployment of the CPC Central Committee and the State Council, promote the strategy of brand power, communicate Chinese brand stories, and improve the brand influence. In order to comprehensively enhance the brand value, visibility and influence of enterprises, stimulate and carry forward the spirit of entrepreneurship, this conference will focus on promoting and publicizing the example units and individuals that have made outstanding contributions to China's brand power strategy in the special year of 2020. In view of our special contributions in brand building, brand innovation, promoting the development of the industry, technological innovation, the integrity of business and other aspects, LRC was awarded "2020 Brand China (Industry) New Era Leading Enterprise" at this conference. Mr. Pan, Chairman of BOD, himself honored as "2020 Brand China (Industry) New Era Contribution Character”.